Johnson & Johnson
Challenge: Johnson & Johnson are a world leader in health and beauty products with a credo to serve the needs of their customer before themselves, and a strong commitment to sustainability. They came to Laura Pickering to help create and express graphic standards and corporate brand guidelines. Laura developed all guidelines content, copywriting and created all digital exhibits, working closely with the designer and web team. The complete guidelines were implemented in an online brand resource center (portal), providing a best practices reference to any employee or vendor downloading J&J brand assets.
Johnson Beesley can help you develop, design and publish guidelines for print and/or as part of an online brand resource center, including a robust Brand Asset Management system (BAM) to streamline the creation and distribution of brand assets both internally and with vendors.
Design: Anna Sorkina for J&J
Content development, copywriting and digital production: Laura Pickering
Result: Concise writing and explanation of a corporate brand to guide best practices in marketing and marketplace use, implemented as a readily available online resource.
