Thomson Reuters
Challenge: The merger of publishing giant Thomson and global media agency Reuters created a new company that enlisted Interbrand New York to create a new identity and brand position, along with a comprehensive suite of collateral to be used across all media. Members of Johnson Beesley helped with brand audits, content development, copy writing, and exhibit preparation for their online Brand Resource Center. We also developed logo suites in multiple languages along with a full array of print and digital communication collateral.
Johnson Beesley can help you develop, design and publish guidelines for print and/or as part of an online portal, including a robust Brand Asset Management system (BAM) to streamline the creation and distribution of brand assets both internally and with vendors.
Design: Interbrand for Thomson Reuters
Print & Digital Production: Laura Pickering & Andy Johnson
Result: Consolidated brand positioning and strategy expertly implemented in service of two global market leaders.
