New Brands

A case study: Countrywide Floorcare

1. Project

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Create a new brand in the franchise cleaning market that clearly reflects its position as a state-of-the-art, nationwide, professional business opportunity that is clearly differentiated from the competition.

2. Brand Idea

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Progressive floorcare.

3. Expression

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Countrywide Floorcare, steps ahead in floorcare. Click to VIEW the result.



Johnson Beesley Introduction
We wrote the book.
Download a printable PDF that briefly explains our philosophy of branding and "Brand Idea" in words and pictures. You'll also find direct contact information for our two principles, Andy Johnson & Nick Beesley.
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